Transforming underutilized real estate into boutique hospitality assets.
GTB Group acquires and converts office, retail, and legacy lodging into premium hospitality destinations across supply-constrained California markets.
A disciplined investment firm, focused exclusively on hospitality conversion.
GTB Group operates at the intersection of adaptive reuse, entitlement strategy, design-forward renovation, and operational optimization — an integrated capability few firms can replicate.
Adaptive reuse
Converting obsolete buildings into income-producing hospitality units.
Entitlement strategy
Turning zoning complexity into a sourcing advantage others avoid.
Design-forward renovation
Repositioning assets into higher ADR tiers the market rewards.
Operational optimization
Centralized, technology-driven systems that protect margins.
How we create value.
A repeatable, founder-led process — from sourcing through stabilized operations.
Acquire
Targeting underutilized office, retail, church, and legacy motel assets in supply-constrained markets.
Unlock
Executing zoning changes, condominium mappings, and office-to-hospitality conversions.
Convert
Transforming non-revenue square footage into income-producing hospitality units.
Elevate
Down-to-the-studs renovations — kitchenettes, fireplaces, rooftop decks, elevators, and premium interiors.
Operate
Centralized, technology-driven systems designed to optimize ADR and margins.
A record of value creation.
Entitle and convert obsolete office and retail assets into boutique hospitality
Expand key counts through structural reconfiguration
Execute down-to-the-studs renovations to reposition assets into higher ADR tiers
Create optionality through condominium mapping and selective dispositions
Designed, built, and operated under one roof.
From acquisition and entitlement through construction and operations, GTB controls every stage of the investment process — so every decision serves the same thesis.
Our hospitality assets are operated by ZenStay, a technology-first boutique hotel platform built to reduce operating cost and elevate the guest experience.
Visit ZenStay ↗Partner with GTB Group.
For investment inquiries and partnership opportunities, we'd welcome the conversation.